The Revolutionary Ethos

18 Feb, 2011

I recently rediscovered the compelling power of an ethos.

Professor Dror Etizion showed us this YouTube video on “Nike Considered Design” during his Social Context of Business lecture. Check it out:

“A shoe can’t change the world, but an ethos can.” – Nike’s Considered, promoting its closed loop design mindset among employees, particularly designers to readily innovate as they are all given a model with a set of constraints.

What do you think?

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