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On Exchange in Paris

Recently, I arrived in Paris to begin my foreign exchange semester at Université Paris Dauphine. Even though Montreal is a partially francophone city, there are various social and cultural differences between the lives of a student in Quebec and a foreign exchange scholar in Europe’s cultural capital. Thus, this blog will provide weekly information of [...]

Work Smarter

Work Smarter is written in collaboration with the Management Library. Discover resources to help you prepare for exams, case studies, and more.

venturing on user experience

venturing on user experience

When I was working last summer, I saw this print-out “The Spectrum of User Experience” on Samantha’s wall (by wall I actually meant the physical office cubical wall). This image basically screams “STORY OF YOUR LIFE!” right in my face. As soon as I saw this image, I knew I was going to fall in [...]

do you speak design language?

do you speak design language?

Recently, I am putting together my portfolio on Glossom.com As I am going through my archives and digging through my collection over the past 7 months, I came across some Design Language guidelines I made for McGill Management International Case Competition (MMICC), where I am Vice-President Creative Design for the second consecutive year.   Design [...]

only if i could marry a Mac…

only if i could marry a Mac…

I came across this picture and laughed. (Carmen, I expect the same reaction from you.)   Source: The Blog of Steven Beckmann  Hahahhahaaha loloool hahahah…! Wait a minute. My MacBook Pro is almost 20 months old, and it recently — recently as in 4 months ago — got beer spilled over (party foul). According to [...]

what does cream soda look like?

what does cream soda look like?

When I was a kid, I used to HATE soda pop. I thought it was absolutely the most disgusting beverage any human can consume in their right state of mind. On September 1 2010, I began my part-time employment at Dave’s Store – a student-run convenience store in the management faculty basement. It was then [...]

The Revolutionary Ethos

I recently rediscovered the compelling power of an ethos. Professor Dror Etizion showed us this YouTube video on “Nike Considered Design” during his Social Context of Business lecture. Check it out: “A shoe can’t change the world, but an ethos can.” – Nike’s Considered, promoting its closed loop design mindset among employees, particularly designers to [...]

so it is all about Campbell soup

so it is all about Campbell soup

Do you remember your last time getting lost in the streets? Do you remember being that helpless kid in a sea of strangers? Lost in the middle of a swarm of people on a hot summer afternoon in 1996, I was crying in the middle of the streets, helpless and vulnerable. Suddenly, there came a [...]

CRM vs IRM

CRM vs IRM

Customer Relationship Management (CRM) is one of the most important skills in the Marketing field. The CRM model you find below will give you a brief idea what it is all about: Essentially, businesses seek for growth and development. In order to attain that, what should the marketing department do? The ultimate goal for implementing [...]

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