Opinion

The (Milton) Gates of Hell

The (Milton) Gates of Hell

The Berlin Wall. The U.S.-Mexico border. The thick layer of insect repellent that lines the…

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Consumer Awareness

There is an important distinction in life that countless people around the world fail to make on a regular basis; that is, the distinction between what you need and what you want. It is the foundation of consumer awareness.

For many people in developing countries, consumer awareness carries no conviction…

01 Nov 12:00 PM 0 Read More...

Ghetto-Professionalism

The group-work situation that is pretty much mandatory in most classes over the course of a B.Com puts us in a position where we have to exercise professionalism much earlier than most other McGill students.

So what is professionalism all about? Is it shaping up to your responsibilities…

01 Nov 12:00 PM 0 Read More...

Hakan's Misconception of Fashionistas

In short, your article characterises trendy people as superficial, insensitive and insecure consumers. However, the most insulting of all was that we were described in your article as “clones” that are not sensitive to social issues such as child labour.

I say “we” here because I consider myself to be…

01 Nov 12:00 PM 0 Read More...

Tongue-lashings from T

Ah the bubble of Bronfman High. Honestly, how many of us venture outside the confines of this building?

I know of a few individuals who have never stepped foot inside McGill’s legendary Arts Building, who don’t know what NCS is, who have no idea where FDA is and…

01 Oct 12:00 PM 0 Read More...

Consumers Targeted Once Again

As if the troubles associated with the information age are not enough, marketers in collaboration with neuroscientists are making another breakthrough. This time however, humans are the guinea pigs for their experimentation.

Experts are analyzing the brain’s reactions to specific advertisements in their million-dollar laboratories. The ultimate goal…

01 Oct 12:00 PM 0 Read More...